Four major directions for the future development of the coating industry

Shenjia Hydraulic

Release time:

2022-04-21

After years of development in the coating industry, various problems have become increasingly exposed, and many coating companies have begun to think about new directions for future development. For the development of paint enterprises, if it is separated from the creation of products and brands, it is like a fish that loses its water source and will eventually die.

Four major directions for the future development of the coating industry

Expand the broad market with high-quality products

Whether the market can be opened or not depends on the quality of the products. The quality of a commodity refers to both the internal quality of the commodity and the external form of the commodity. A good product must be both internal and external.

The person in charge of a certain paint brand believes that the paint industry must strictly control the quality of paints, starting from the selection and cutting of materials. Products that do not meet the standards are not allowed to appear on the market. Self-discipline from the source to build our own quality. At the same time, we should also pay full attention to the external form of commodities. With the improvement of people's living standards, people have higher and higher requirements for the quality of life.

The function of paint has long been not only the facade of the home, more and more people hope that the door also carries the role of decoration, reflecting the owner's personal will and home style. Whether the style is simple or gorgeous, whether the color is bright or heavy, whether the style is modern or traditional... These contents are closely related to quality and need to be paid attention to by the current paint manufacturers. It is by no means a day's work to make your own quality, but for tomorrow's market, we must build up today's quality.

Build a strong brand to show the strength of the enterprise

Industry insiders generally believe that the coating industry still has no superiority in production design technology, and brand development is an important way for the promotion and sustainable development of coating products. The brand covers many aspects from production to packaging to service. After all, it is the "comprehensive national strength" of an enterprise empire and must be fully valued.

In fact, in our daily consumption, the choice of "brand" is actually the brand that pays attention to the product. To this end, in the process of development, paint companies should brand their products in a timely manner, let the brand drive the effect, adhere to the development themes of "green, environmental protection, nationalization", and adapt to the future development of the paint market.

Green materials become environmentally friendly coatings

Although the standards for green products determined by different countries are different, they all emphasize that the products should be beneficial to human health and environmental protection. According to the World Health Organization (WHO) white paper, 2/3 of the buildings in the world have harmful gases in the air exceeding the standard, and more than 64% of the pollution sources come from wood products. Implementing the green development direction of coating products is in line with the interests of market consumers and the sustainable development direction of the industry, and it is imperative to benefit the country and the people.

The market leader of a paint company pointed out that building a resource-saving and environment-friendly society is the basic national policy for my country's sustainable development in the future. Paint is one of the necessities in people's life. While protecting the living space, maintaining the health of consumers is also an important content that cannot be ignored.

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Shenjia Hydraulic

HUATAO GROUP